In the modern commercial world characterized by fierce competition among contenders of business promotion online conversion rate optimization is vital. Enterprises design their website in a way to ensure more traffic movement to their sites and to convert potential buyers into real and ultimately loyal buyers. Here are ten tips on how to optimize conversion rates.
1.Conversion Rate Optimization Goal
When it comes to conversion rate optimization you must set a realistic goal. According to industry standards, the optimization rate of 2% is fair enough. This means 2 out of every 100 visitors will become real buyers of the products and services marketed by you. Many sites result in only 0.1-2% conversion rates that mean they get only 1 or 2 real buyers from out of 1000 visitors to their sites. Such enterprises as well as newcomers require conversion rate optimization eCommerce.
2.Understanding What is Conversion Rate Optimization
To avail the benefits of the process it is necessary to understand what is conversion rate optimization first of all. This can help you set up a realistic and achievable goal. The community of online shoppers, as well as shoppers that decide on buying product and/or services first searching on Internet about them, is vast. Conversion rate optimization eCommerce involves attracting more traffic to your website and then inspiring such visitors to buy the product and services marketed by you. Your business success depends on the ability to convert the maximum number of visitors into real and ultimately loyal buyers.
3.Make Best Use of Conversion Rate Optimization Tools
For getting the best results with the process of conversion optimization you have to make the best use of conversion rate optimization tools. The first of the tools is your website. It should be designed in such a way that it becomes the first choice of leading search engines on the Internet especially Google. Besides search engine optimization you can also use social networking media platforms for creating brand recognition among potential customers and opening the way for their conversion into real buyers.
4.Add Pop-Ups to Your Site for Conversion Rate Optimization
Scientific research has established that adding well-designed pop-ups to your site can work as one of the best conversion rate optimization tools. The reason is that while the average conversion rate achieved with pop-ups is around 3.09% it is possible enhancing the conversion rate to nearly 10% with intelligent use of the tool. The average rate of conversion with the top-rated pop-ups stands at 9.28% that is great for any enterprise. The only necessity for you is to see that the pop-up appears only once per user and can be easily closed as well so that customer does not get irritated.
5.Avoid too Many Form Fields on Your Site
If you have understood what is conversion rate optimization then you should avoid too many form fields for giving access to the viewers. Most viewers will be annoyed when they find too many form fields to fill out for accessing your site. Also, the site should not be cluttered with too many graphics and texts and should be simple and easy to navigate. A/B testing by experts has revealed that with the removal of each form field from a site the number of people signing in grew by around 10%.
6.Show Testimonials and Reviews
For the achievement of your goal, you need to use conversion rate optimization best practices trending in the market. To win the trust and goodwill of the customers most sites display positive reviews made on their site, product, and services conducted by top reviewing sites, and testimonials of the customers who have already bought the products and services marketed by them. You can also use a series of logos of brands associated with your company displayed on your home page that would help boost the image of your enterprise
7.Best Landing Page on Site Helps Conversion Rate Optimization
One of the processes that are listed in conversion rate optimization best practices in designing the landing page on your site the right way. Remove all distractions and provide information that is essential for the viewers. The ideal landing page should contain the following.
Headlines only with link to the target page
Benefits of products and services offered
Testimonials and reviews
Link to services, products, about, and contact pages with the gist of each page
The landing page should not be cluttered
Aid leave chats to make it more interesting
8.Work on Conversion Rate Optimization Tips
While searching for conversion rate optimization tips you will come across numerous experts offering such tips. However, you have to remember the custom requirements for improving the conversion rate. This means you have to work on the weaker sides of your website and offers made. An example is asking for the email id of the interested customers and providing them the details of requirements via email. Another way most conversion rate optimization companies resort to third party sign up activation for viewers and customers in addition to direct website sign-ups. Most experts also recommend the process. This means the customer can sign up to your site using their social networking media ids or Google account making it easier for them.
9.Improve Your Offer for Conversion Rate Optimization
A lot depends on your offer for the customers approaching your site. Offers you make should not be stereotyped and most used in the industry. Instead; it should be something that is unique and can attract customers to visit your site and know about your brand. You can try various offers and rotate them till you find the right offer improving your conversion rate. Eventually, you will find the winning offer.
10.Give Money Back Guarantee for Conversion Rate Optimization
One of the best conversion rate optimization tips recommended by experts in e-commerce is to frame and make available a comprehensive money back policy. Using the terms like “money-back guarantee within 30 days” or due to inferior quality of products and services can present you as an honest dealer and customers won’t hesitate to buy your product due to the existence of such policy. One of the common processes used by enterprises to boost their conversion rate is engaging one of the best conversion rate optimization companies. A trusted company can help optimize the conversion rates using its experience and expertise.
